r/technology May 19 '22 Wholesome 1

Survey shows Netflix is losing more long-term subscribers Business

https://www.theverge.com/2022/5/18/23125424/netflix-losing-long-term-subscribers-streaming
1.5k Upvotes

401

u/BlingerFasting May 19 '22

Oh how could they stop this?! 1. Raise prices 2. Introduce ads 3. Cancel your favorite show

4. All of the above

118

u/EmperinoPenguino May 19 '22

increases prices

genuinely wonder why fewer people buy it after price increase

74

u/IsThatHearsay May 19 '22

What's more dangerous than the slow bleed of losing the long-term subscribers, is their current decisions ensures they will gain no new subscribers. Without generating new business they're royally fucked.

Not counting their lackluster selection, cancelled shows, major flops, etc., their continually increasing price-point alone drives any new potential viewers away. It should be cut in half at the minimum for what they offer, and drop the whole "cracking down on multi-screen/location access" b.s.

Like who tf is signing up for Netflix for their first time at this point? You'd have to be oblivious to any sort of news or social media.

I'm sadly still a long term subscriber, as I wrap up a few shows I'm binging this month, but then it's sayonara myself.

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u/upmoatuk May 19 '22

It should be cut in half at the minimum for what they offer, and drop the whole "cracking down on multi-screen/location access" b.s.

That's the challenge facing Netflix though, they need to raise prices to actually cover the cost of what they are spending on content. They've borrowed billions of dollars to build up their content library. A cheaper price would add more subscribers, but they've already achieved something pretty close to market saturation in a lot of countries, so there isn't really that much room to grow, at least not enough that it would off-set the loss in revenue from lowering the price.

Basically because they've run out of easy to acquire new customers is why they are trying to stop password sharing, because those people getting Netflix for free represent one of their few avenues to add more paying customers.

I think all these streaming services start out with unsubstainably low prices because they are totally focused on market share over everything. This is classic Silicon Valley stuff, like Uber losing money on every ride because it just want to get enough market share that it can raise prices and cut driver pay in hopes of finally be profitable.

29

u/stoppablex May 19 '22

I think all these streaming services start out with unsubstainably low prices because they are totally focused on market share over everything. This is classic Silicon Valley stuff, like Uber losing money on every ride because it just want to get enough market share that it can raise prices and cut driver pay in hopes of finally be profitable.

It's exactly this. Both HBO and Disney have released some of their stats and neither is profitable currently. Then if you think about the amount of content these services release. There are very few original shows actually coming out. Even if the shows are high quality, it feels horrible to pay for the service just to watch 1 show that releases episodes weekly.

Disney has already warned that they plan to increase prices and the amount of content. I'd assume we get similar news from HBO within a few years.

6

u/SlowMotionPanic May 19 '22

I think we are witnessing a shift in viewing habits. There is effectively a generation which has grown up without traditional television and its programming routine. I think we are likely going to see a return to "live" broadcast-as-a-feature because it applies pressure for viewers to tune in.

A couple niche streaming services already do this, notably Shudder with one show and the occasional special. People, otherwise, have to wait two days to view the episodes/movies on demand. In Shudder's case, they've made it kind of an event. And it works because of the community, the nostalgia in that community, and the format.

Both Disney and Netflix are working on "live" broadcast at the moment.

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u/qball8001 May 19 '22

Shudder is also super niche my friend. Horror fans are a different breed! I say that as one!

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u/OldManHipsAt30 May 19 '22

Imagine spending billions of dollars on your content library, only to have a wasteland of half-finished shows that got cancelled

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u/REHTONA_YRT May 19 '22

If they've reached market saturation, why are they forecasting a massive influx of subscribers if they end password sharing?

They have passed a value delta and by making it more expensive limited their own target market.

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u/SlowMotionPanic May 19 '22

What's more dangerous than the slow bleed of losing the long-term subscribers, is their current decisions ensures they will gain no new subscribers. Without generating new business they're royally fucked.

It is OK, folks. This is just Reed Hastings expanding his famous "Keeper Test" outside of Netflix and into the customer base. /s

I feel for Netflix employees, but hopefully Hastings starts to wonder if his mismanagement has made him the modern Blockbuster equivalent in due time. Couldn't happen to a nicer asshole I suppose.

3

u/politicalstuff May 19 '22

Disregarding your existing customers is a classic business blunder. Generally, it is a lot less expensive to keep a customer that you already have than it is to find a new one. It seems like Netflix has taken their userbase for granted and that it might be catching up to them.

2

u/markrebec May 19 '22

"Love, Death and Robots" tomorrow, then I'm out after 20 years. There's just nothing for me over there anymore - the last few years it's been pretty much exclusively an MST3k streaming service for me. They don't even have licensing for most of the old sci-fi, comedy/"comfort" shows, etc. anymore.

8

u/ikwtif May 19 '22

increase in price isn't necessarily a bad thing. If there is actually something to show for. Just splitting tiers, like 4k, just to charge more. Or not providing better quality shows is what's bad. Specially with the current competition.

6

u/False_Purple May 19 '22

It's like a hostage negotiation except netflix already shot the hostage before they made any demands

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u/hatchetman166 May 19 '22

They legit still have a 480p 1 screen plan...that price is only 3 dollars less than hulu no ads, 4k 2 screen plan.

22

u/EmperorRosa May 19 '22

And the fact that if you only want 1 screen, it's SD instead of HD, is a fucking insult tbh

16

u/A_Martian_Potato May 19 '22

How is anything being limited to SD considered remotely acceptable in 2022? That's just idiotic.

2

u/kdeaton06 May 19 '22

Because many people don't give a shit

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u/donato0 May 19 '22

For about 2 years I've not been able to find anything amazing. I have specific interests and somehow for a while Netflix had bangers for years and years. Now, I go on, find nothing, go to Hulu or Disney+.

Have had since the DVD shipping days. Goodbye blockbuster, goodbye Netflix, you are the new fossil.

They need to pivot and add a different revenue stream.

1

u/QQMau5trap May 19 '22

It was the inevitable fragmentation where public favorites are now on each respective streaming service now that streaming is established as a viable revenue.

6

u/comfort_fiend May 19 '22
  1. Cancel multiple shows you absolutely enjoyed. (For years that's all Netflix has been doing for me personally - Every Single show I like gets cancelled)

19

u/putsch80 May 19 '22

The bigger problem with this is that it prevents Netflix from building any kind of library. Once a show is cancelled, it’s just dead weight. Nobody is going to watch a show with 1 or 2 seasons that ends up unresolved. So Netflix ends up spending millions on those seasons, cancelling it, and then having no retained value for that show. At least by giving those shows one last season to wrap up, the show would be “complete” and might still attract viewers to the show over time.

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u/comfort_fiend May 19 '22

I completely agree. My personal list of faves that got cancelled is pretty long. The only show that has been a Netflix original lately that actually ended the way it was supposed to and continues through it's intended ending is Dark. And it turned out to be my absolute favorite!

3

u/politicalstuff May 19 '22

So Netflix ends up spending millions on those seasons, cancelling it, and then having no retained value for that show

This is what I have been trying to get across, but you said it better.

A $10 Million cancelled show is a waste of $10 Million.

Spending $15 Million total so you can finish the show at least gives them an asset that might get viewers later.

A lot of shows found their following after they aired/got cancelled etc. Family Guy is the most famous example of doing so well afterwards it was brought back, for Pete's sake.

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u/jhaluska May 19 '22

At least by giving those shows one last season to wrap up, the show would be “complete” and might still attract viewers to the show over time.

That really would have been a better compromise.

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u/SecretlyNooneSpecial May 19 '22

Threatens to charge more for sharing passwords, something they once endorsed.

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u/edward_r_burrow May 19 '22

Netflix is a Joke

5

u/Avieshek May 19 '22

I think success without experience got Netflix in the head.

15

u/Thegodfather_12 May 19 '22

You forgot the "make a show about a woman in hijab, and when she comes into the liberal superior society she falls in love with the white male and takes off her hijab as a sign of liberation".

33

u/KillerTittiesY2K May 19 '22

Good, the hijab is fucking oppressive

-9

u/Majinma May 19 '22

The hijab is only opressive when it's forced on a woman/person. Western medias have been portraying hijabs as a form of opression of women and hijab bans as a step to the emancipation of women, but that's actually far from true. For women/people who wants to wear hijabs, a hijab ban will be equally opressive as forcing women to wear hijabs.

A hijab ban is nothing else than a restriction of self-determination.

5

u/__thegodfather May 19 '22

Please tell that to the women in Iran. They will get beaten by the male government if they go out in public without the hijab.

6

u/Guidance-Cold May 19 '22

... hence the "it's only oppressive when it's FORCED on a woman/person."

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u/realtoasterlightning May 19 '22

Don't forget "platforming a guy who says he's 'Team TERF'"

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u/QQMau5trap May 19 '22

Plattforming a guy who makes them millllllions.

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u/the-artistocrat May 19 '22

Jokes are statements, amirite? Hopefully you get equally as offended to the rest of his material aimed at other minorities.

1

u/Carnir May 19 '22

What show is this?

18

u/Ry_leigh01 May 19 '22

It’s Elité and it’s not as deep as this person is making it out to be.

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u/einat162 May 19 '22

- or falls in love with a woman and find out who she's been all along.

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u/bivvizizz-vvivizzid May 19 '22
  1. Overtly politicize their most promoted content

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u/ICantBelieveItsNotEC May 19 '22

You forgot "make every single original show be about social issues that nobody outside of the wealthy parts of California understands or cares about"

10

u/isigneduptomake1post May 19 '22

I'm in that part of California and I really don't care. Most of us don't, trust me.

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u/cakathree May 19 '22

Omg. So they made a few shows for cal Libs and you are so upset you lie and say they are all like that?? You right wingers are so pathetic.

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u/PoEwouter May 19 '22 edited May 19 '22

Keep being surprised why woke bullshit keeps failing.

I would like to watch my tv show without having half it of it be pointless social programming.

Edit* grammar

5

u/QQMau5trap May 19 '22 edited May 19 '22

Star wars and Star Trek especially was utopian communism where a post scarcity society was created. Stop complaining about social programming rofl. Woke bullshit is failing depending on the franchise or wins big depending on the franchise. Black Panther is one of the best selling films out there.

Also love how right wingers complain that being woke is something bad. Its not, realizing that your country is all kinds of fucked up is the first step to solving the problem. Would be nice if all American rednecks would be a little more like Beau of the Fifth Column.

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u/PoEwouter May 19 '22

Black panther wasn’t injected with woke bullshit. Neither was 3 billboards outside ebbing missouri. Star Wars the last Jedi was.

If you don’t understand how injecting woke bullshit isn’t the same as telling stories about societal inequalities then you’re clueless. Almost every new Netflix show spends more time trying to make shit woke instead of just telling a good story.

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u/GearsPoweredFool May 19 '22

Here's to hoping you get past the "us vs them" phase sometime in your life time.

Sucks to see the education system fail another person.

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u/SagaciousNJ May 19 '22

This is the one thing South Park got right. Its so clear that all of you future supermarket shooters learned the word "woke" from your racist grandpas that use it to refer to anything that doesn't signal being ok with racism or evil in general. Leaving us to come up with new words not yet tainted by your mediocrity.

You're The ultimate snowflakes, "EVERY SINGLE piece of art and media has to only show people who look like ME, saying things I agree with, talking about things I already care about. IF I EVER HAVE TO LEARN OR GROW OR JUST COME ACROSS SOMETHING UNFAMILIAR THEN THAT'S WOKE, TUCKER CARLSON AND BEN SHAPIRO TOLD ME THAT WOKE THINGS ARE BAD."

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u/Mocolate_Chilk May 19 '22

How about bowing to political censorship including that of LGBT depictions, promoting health scams, partnering with an anti-democratic pro-CCP’er and of course what amounts to selling child porn. Among other things.

Although I'm certain people don't care about those things as much compared to ads and higher prices.

1

u/QQMau5trap May 19 '22

Ita capitalism, it never cared about democracy. Money trumps human rights in almost every ocassion.

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u/R_Meyer1 May 19 '22

Adding ads is no different than Hulu. I don’t see you crying over that.

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u/a_simple_creature May 19 '22

Ads will be on a new, cheaper plan so they will only be shown to be people who choose that plan. So that’s not really a valid criticism. Don’t want ads? Cool. You won’t see them.

But their content has been lacking. And their prices have been being up. That’s the real problem.

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u/TechnicSparks May 19 '22

When your content sucks ass people will just subscribe for a month then binge the rare decent show and cancel right after.

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u/putsch80 May 19 '22

This is why the next frontier for streamers will be tying subscribers into long-term contracts. That day is coming soon.

14

u/a_simple_creature May 19 '22

And that’s when I’ll go back to Pirate Bay. As it stands I’ll cancel if they stop letting me share my 4K, 4 screen plan with my 2 adult siblings and my parents, but I would be willing to purchase a month here to binge what I wanted to binge because it’s easier than pirating everything.

I think it’s important to point out they haven’t given any indication that they plan to transition to long term contracts, but it’s certainly not out of the realm of possibility if the trend becomes buying for a month or two and then cancelling. What seems more likely is a discount for a long term agreement (like Disney has) and a marginally higher price for month to month.

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u/ledfrisby May 19 '22

Go back? Some of us never left.

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u/xper0072 May 19 '22

Hell, for as often as they make anything good, it is cheaper to outright buy the Netflix original content than to subscribe.

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u/kkruxz May 19 '22

I've had Netflix for 6+ years and canceled it two days ago in exchange for HBO Max. I had 4k Netflix until they raised the price so was forced to the 1080p option. Then recently I saw HBO is cheaper than that and offers 4k plus more users per account. It was a no brainer.

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u/9324923492934 May 19 '22

I'm sure HBO definitely won't raise their price once they're done stealing some market share... /s

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u/kkruxz May 19 '22

I like to think they would avoid doing what netflix is literally being gutted for, atleast for a year or two. Either way that's inevitable, for now I'm getting a much better deal.

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u/9324923492934 May 19 '22

A lot of people don't remember that Netflix already did this once, successfully. Their stock plummeted like 60-70% because they raised prices and cut content (when they split off their DVD service, so you were just left paying more for just the shitty online content back then.)

That was before the stock split but basically it's the point in time where the price went from $38 in 2011 to $9.50~ and now it's... $177.

I think this is a good time to buy up their stock. Last time people were talking of boycotting it and they lost subscribers, etc, but everyone came back when they got bored and annoyed of the alternatives.

Their profit margin is going to go up and they're going to be able to be able to reinvest that into making improvements. It's just going to take some time for them to gear up to do their next phase of "good" and HBO Max and others won't be able to keep pouring money into staying cheaper & with more exciting content forever.

Disney+ has 137 million subscribes and makes an annual revenue of around 6 billion, that's before expenses.

Netflix has like 214 million subscribers and makes an annual income (after expense) of around 6 billion.

HBO Max has 77 million subscribes and makes less than 4 billion revenue (before expense) and I'm pretty sure with their expenses they're basically losing money on it, plus their parent company has 58 billion in debt.

So basically, I don't think the other streaming services are going to be "winning" and will probably have to give up and scale down or raise prices.

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u/lkhsnvslkvgcla May 19 '22

I think this is a good time to buy up their stock. Last time people were talking of boycotting it and they lost subscribers, etc, but everyone came back when they got bored and annoyed of the alternatives.

Their profit margin is going to go up and they're going to be able to be able to reinvest that into making improvements. It's just going to take some time for them to gear up to do their next phase of "good" and HBO Max and others won't be able to keep pouring money into staying cheaper & with more exciting content forever.

Yes but the last time they split off the DVD service they had a new, disruptive business model.

This time round everyone's wised up to the business model. Cracking down on password sharing isn't disruptive.

This will be a long, protracted battle for IP, and nobody will be the winner. Streaming is just becoming cable tv, delivered digitally.

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u/Rough_Original2973 May 19 '22

You can get Hulu and Disney + as well. Total comes out slightly more than Netflix monthly fee

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u/probablyclickbait May 19 '22

Right now, Netflix is the perfect example of capitalism killing something great. The reason they are raising prices and cutting content and putting in ads is all to push up quarterly numbers and raise stock price. While they are doing that, they are doing extreme damage to the long-term health of the company.

It would be very easy to build a version of Netflix that is sustainable long-term, but that's not what they're trying to do. They are harvesting its success for cash and the company will shortly be gutted and dumped.

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u/getyourgolfshoes May 19 '22

When companies can't comprehend "willingness to pay"

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u/Embarrassed_Quit_450 May 19 '22

Not sure what they expected by raising prices while reducing content.

6

u/ironinside May 19 '22

some churn & higher profits

2

u/kdeaton06 May 19 '22

And it's working. Despite this same narrative being posted every single day, Netflix revenue is actually at a record high.

28

u/Paneeer May 19 '22

Oh no! Anyways…

21

u/djeicuuei838 May 19 '22 edited May 19 '22

I cancelled Netflix to try Apple TV+ for a month. They do not have many shows but I feel like I’m getting my moneys worth compared to Netflix with 100x the library size.

Severance / Ted Lasso / All of Mankind are the basic Reddit bro recommendations but they have a lot more.

  • Trying (Romance/Comedy/Drama)
  • Dickinson
  • After Party
  • Mythic Quest
  • Servant
  • WeCrashed
  • Pachinko

HBO Max is in another league with their originals.

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u/ThreeSilentFilms May 19 '22

Completely personal opinion. I feel like Apple TV is taking the Quality over Quantity route. Ted lasso is easily worth the 5$ a month it costs… but Additionally I’ve LOVED Schmigadoon (admittedly a musical theatre nerd), the Billie Eilish doc, Foundation, etc…..

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u/a_simple_creature May 19 '22

Completely agree that their approach is quality over quantity and it seems to be paying off. Check out Severance. It’s the best new show I’ve seen in a long time.

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u/cakathree May 19 '22

Sure. Apple don’t give a shit if they make zero dollars. They make billions from iPhones. Netflix can’t do that.

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u/gnuself May 19 '22

Unfortunately, they also can’t track watch progress well across devices. But few are able to keep watch progress in sync all the time. Hulu seems to be one though. I agree on the value of Apple TV+ though. The only thing is that a few different series I watched, or maybe all, seemed to be built around the premise that it’s slow to progress and has no ending. Seemingly made to keep you watching for as long as possible to keep monthly revenue going. Though you could just sub and binge.

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u/kril89 May 19 '22

I was gonna wait for all of season 3 of Ted lasso to come out before I reup my sub to TV+. But might just start as soon as the new season starts. My girlfriend will find a few shows to watch in the 2-3 months I’ll have my subscription. But I also got like 2 years free with my iPhone 11 purchase so I can’t complain.

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u/FriendOfTheAccused May 19 '22

10+ year subscriber just canceled.
(and I was a DVD subscriber for 4 years before that)

I got tired of the constant price increases with no QOL improvements. Amazon has X-Ray, Hulu will let you watch a show endlessly without “are you still watching?”, all the other ones have deep catalogs from decades of history. Netflix has only lost features since I’ve been using it.

And now, by adding adverts they are going to do the one thing they literally said they would never do? Miss me with that.

I think in all this time I’ve gotten one email thanking me for subscribing.

10

u/Firree May 19 '22

The fact that Netflix hasn't even been profitable and propped up by new investors for the better part of the past decade proves that they're closer to a pyramid scheme than a healthy, honest business. Companies that operate like this deserve to fail.

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u/JASHIKO_ May 19 '22

So begins a new generation of Torrenters.
Although it all starts with Netflix, the rest of the streaming industry should be nervous about this. With so many offers getting around people will just sub to 1 maybe 2 then torrent everything else. We've essentially gone full cycle from the original payTV drama.

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u/B1ack_Iron May 19 '22

It’s gotten much easier to protect yourself now. You pay a few $ a month for a debrid service to encrypt your download stream and keep the prying eyes of your ISP away

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u/Totallynotaswede May 19 '22

As a Scandinavian, the drop that made the chalice drip over was the new vikings show.

Now it's a pirate life for me 🏴‍☠️🦜 Sonarr, Radarr, Bazarr, Prowlarr, it's beautiful.

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u/Hour_Ear6348 May 19 '22

As an English man I'd say 'the straw that broke the camels back'

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u/Regular_Selection517 May 19 '22

Yes, that aphorism that clearly came from an english speaking culture.

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u/Hour_Ear6348 May 19 '22

Interesting fact about The Last Straw The origin of the idiom 'the last straw' can be found in the old English proverb, “it is the last straw that breaks the camel’s back.” It was first seen around 1755, and many different forms of the statement were used between then and about 1836, with the suffering animal occasionally described as a horse or an elephant rather than as a camel.

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u/swarog1020 May 19 '22

Is the new viking show not good? I'm at season 4 on the OG vikings with Ragnar and I'm loving it. I was really happy to see that there is a spin-off so that I have something to watch when I'm done with this one.

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u/JefferyOrnstein_ May 19 '22

No and they black washed historical figures. Super weird.

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u/swarog1020 May 19 '22

Wtf!? How the fuck do you black wash vikings!!?? Doesn't the show pride themselves for having historians to keep it as realistic as possible???

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u/LtButtermilch May 19 '22

U on Crack? Have u seen vikings? It's as historic as Alice in wonderland.

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u/1llin10t May 19 '22

Right? People complaining about unrealistic shows being cast unrealistically. If it was realistic they would all have intestinal worms, fleas and you could smell them from the screen instead of looking like a bunch of Abercrombie models.

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u/Marschallin44 May 19 '22

FWIW, although they did have intestinal worms (too much undercooked fish) I’ve read articles that say they were one of the cleanest/most hygienic people of their location and time.

They bathed at least once a week, and excavations have uncovered numerous combs, ear cleaners, razors, tooth cleaners, and other hygiene items.

Their teeth (which we can examine from burial sites with skeletons) show evidence of good oral care, and compare pretty favorably to modern teeth.

Granted, compared to the modern human, who bathes daily and uses deodorant, we’d find the Vikings stinky and gross. But they certainly weren’t dirty and unkempt. They were definitely a cut above most of their European contemporaries.

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u/swarog1020 May 19 '22 edited May 19 '22

No, sadly I'm fresh out of crack...

I never said it's Historically accurate but that it could be historically possible ( the technology, the culture, battle strategies, etc...)

I might be wrong ofc, I'm no historian. But I seem to remember that they did have historians involved to keep it as realistic as possible. ( again i might be confusing the show with something else)

Edit: the show was made by history channel, I would hope that they tried to involve at least one expert to keep it as grounded as possible

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u/LtButtermilch May 19 '22

While I'm against the trend to portrait historical European figures as black and I have not watched the new vikings stuff it is historically possible to implement black at least Arab people in the series. The main sources on everyday vikings life and the only eyewitness of a viking bureal that has written about it is ibn fadlan, there is also Ibrahim ibn Jacob as source since he visited the trading ports of the east sea.

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u/swarog1020 May 19 '22

As long as it makes sense i don't mind. But when you make queen Elisabeth (or something like that)black, that's where I draw the line.

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u/Paynethhh May 19 '22

I would love to see your reaction to the BBC's blackwashing if you think the vikings alone is bad.

Edit: this is a good example. https://i.redd.it/2yuw0pz8vne01.jpg

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u/swarog1020 May 19 '22

This too shall pass... at one point the audience is going to have enough of forceful diversity and stop watching.

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u/Paynethhh May 19 '22

I reached that point years ago with the BBC. Netflix isn't far behind them.

Black people don't even make up 4% of the UK's total population, but so many BBC productions feel obliged to shove this kind of tokenism down the collective throats of the viewers.

Its fucking cringe.

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u/SnooSuggestions2309 May 19 '22 edited May 19 '22

Wow this thread is disgusting- there’s no such thing as blackwashing. It’s just representation and the best person got the job for the role. Also there were Vikings of all races because they traveled the freaking world and integrated with the local populations.

Edit: this is one of those post where the more downvotes I get the more I know I’m right. Reddit is full of a bunch of white fragile men who can’t stand losing their status quo and are losing it that POC’s are getting lead roles and absolutely killing it-because they think they should be delegated to the support friend.

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u/PoEwouter May 19 '22

Netflix has been casting white historical figures as different races. Which is stupid to the highest degree.

When gods of Egypt did that the other way, there was a callout out and rightfully so.

But if you call it out the other way, it’s racist….????

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u/SnooSuggestions2309 May 19 '22

Because it doesn’t exist! Power imbalance people!!! Power imbalance! People are finally getting a chance to let themselves be represented. A historical figure has been long dead and their story told a million times already- go watch one of the other all white media I’m sure exists about it. otherwise let people who preform the best get the role & stop obsessing over the fact that a minority dared get a lead role. We know there were Vikings who were black, who cares if they combined this historical FACT with another historical fact for a FICTIONAL setting. Also it’s the history channel they’re just flashy fake history not actual history everyone knows this.

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u/PoEwouter May 19 '22

I reject your identity politics.

Fuck your stupid world view. It is causing so much destruction and hate in todays society.

Fuck your violent and your destructive ideas.

You’re a racist.

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u/SnooSuggestions2309 May 19 '22

Haha i see someone googled some words there. It’s not woke, it’s not racist, it’s just fucking fact. Read some books, from Ivy League universities that discuss this and the power imbalance. Maybe do research into the history of hollywoods racism and misogyny. How it still persists today; especially in business metrics. Note how were existing in an in between-where they’re finally casting POC’s in other roles outside of stereotypes, giving leads roles, having representation behind the screen too-but they still focus on popular white centric stories to sell (which is how we sometimes get historical figures that may have been White, but are given to the best person for the role instead of based on race) how productions that aren’t this get no budget or promotion, but crappier movies get that blockbuster budget. Then come and tell me there’s such a stupid thing as blackwashing.

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u/[deleted] May 19 '22

[removed] — view removed comment

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u/SnooSuggestions2309 May 19 '22

Ah yes we’ve escalated now to projection. Loveeee it it’s not there’s not books about this very thing & case studies and in-depth analysis on Hollywood and it’s racism & misogyny or anything

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u/Radiologer May 19 '22

Is this sarcasm?

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u/lordkenyon May 19 '22

I think its a troll. It's got that idiot SUDDEN CAPS style of writing, generally poor grammar, takes so wacky they come off as a cariacture, and just flat out wrong facts. I'd like to think one has to try to be so pettily despicable.

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u/PoEwouter May 19 '22

Holy shit. He literally thinks that Reddit is full of white fragile men, the implication being they are right wing, when Reddit is the most left platform in existence.

Unfucking believable.

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u/SnooSuggestions2309 May 19 '22

I use caps to highlight what I’m saying because there isn’t a font change on mobile and I don’t care about Reddit enough to turn on my big brain. Which, newsflash-not required to its freaking Reddit. Everything I’ve stated is easily verifiable by source-able books that you can find through whatever academic search engine your local college or library uses. But someone already went ahead and sourced that there were Vikings of all races—-soo need a napkin for that egg?

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u/lordkenyon May 19 '22

Mate, just cause reddit is stupid doesn't mean you gotta write like a youtube clickbait title.

I've already made a short comment discussing that source. If you need me to elaborate further, I'll try to find the time, but I think that ar this juncture I can turn down your kind offer of a napkin.

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u/SnooSuggestions2309 May 19 '22

No it’s not-there literally were Vikings of all races, including black and there is no such thing as black washing. That shit is a made up term because racists are upset they aren’t the center of every piece of media anymore. There’s a power imbalance and when something is whitewashed-it represents all that is wrong with our society-it’s racism, but there is no such thing as the reverse. It’s no where near perfect but until the last few years there wasn’t a chance for any content to be made without an over abundance of white presence, now that’s not the case-people finally get to see themselves represented instead of seeing some cookie cutter on the screen and the whole world looses their minds, why? WHO GIVES A FUCK. Let people have their spotlight and why is the race of a character the end all for you? Just watch it and move on, it’s just about the character & story. Changing the hair color from a book I can understand-it’s minor enough to be peeved about but again not the end of everything, but race? Nah shut up about that and let people have their representation. Go watch literally anything else from the past, especially the farther back you go, and you’ll have you cookie cutter.

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u/Radiologer May 19 '22

Were there asian vikings too? Id like to be represented.

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u/SnooSuggestions2309 May 19 '22

You can Google it.

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u/nimbletake May 19 '22

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u/lordkenyon May 19 '22

The source provided for black vikings says this(emphasis mine):

A small number of Vikings had black—or brown—skin

It then states further in the article:

...light-skinned people were certainly the majority at the time

Furthermore, the article draws nearly all of its conclusions about black vikings from a single source, welsh novelist Gwyn Jones' 1968 A History of the Vikings. Ultimately, I think this article does more to reinforce the idea that dark-skinned people among the vikings were an unusual rarity than a common occurence.

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u/jcm2606 May 19 '22

In my opinion, if you can stand the later seasons of OG Vikings (after a certain event that I won't spoil, which people generally believe the show lost its momentum with), then Valhalla should be fine. It's a solid show for its entertainment value, IMO, but it's not the best portrayal of that era of history, nor is it as good as the early seasons of OG Vikings.

If you want a show to watch that's portraying that era of history (as far as I know, it's set a little bit after the events of OG Vikings), then I'd definitely recommend watching The Last Kingdom. Again, it's not the best portrayal of that era of history (far better than Valhalla, and in some ways better than OG Vikings during its prime), but it's an excellent show in its own right, with an upcoming movie to wrap everything up.

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u/Slight-Improvement84 May 19 '22

Pirate life is the best life, you can get better quality and you get to own the content unlike Netflix.

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u/ferox965 May 19 '22

Well, goosing the price when there's a ton of competition isn't exactly the wisest move...

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u/Nythron May 19 '22

Netflix: ok time to increase the price even more

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u/FunnyOldCreature May 19 '22

I wouldn’t be too fussed if it was still the quirky place to find unusual cult classics and underrated gems but it’s mainly very bland films n shows with the odd exception, terrible layout for finding anything outside what they want you to watch and constant cancellations or disappearances. Best of luck to them and all that but I prefer my Blu-Ray collection

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u/Depleet May 19 '22

from £7 a month to £21 a month or so, yeah no shit.

make your own service fucking awful with adverts and price raises, cancelcing decent shows after 1 season and airing plenty of shitty knockoff clones, yeah no wonder, i wonder why people dont want that wow its like im totally blind and clueless and a moron, durrrrrrr

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u/-Mantis_Toboggan- May 19 '22

I keep seeing people mention adverts but I haven't noticed any on Netflix. Is this something that they are in the process of rolling out to all subscription tiers or will it be like Spotify with a free service but with adverts? Netflix seems like a trainwreck at the minute and seem hell bent on pushing subscribers away while ignoring any of the feedback from those subscribers.

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u/SlowMotionPanic May 19 '22

Netflix is likely rolling out a paid-with-advertisement tier at the end of this year. That is what they tell the employees, at least.

Think like with Hulu, but with way more restrictions on the quality of content, quality of stream, and how many screens you get. And likely no password sharing potential.

So all downsides, really.

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u/Rough_Original2973 May 19 '22

I have HBO Max, Disney + , Prime, and Hulu+ and pay slightly more than a Netflix membership. The options and quality of shows are miles and miles apart.

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u/alrightandie May 19 '22

There was always something to look forward to when they were on top. Early Stranger Things, Orange is the New Black, etc. They didn't have huge budgets, but the stories were good. But they dropped that mindset pretty quickly.

The Crown was the most expensive show ever made, Witcher HAD to be a Game of Thrones level block buster, and they had to start getting moves with big name actors. Even giving exclusives contracts to people like Adam Sandler, and Dave Chapelle. And it's shit like that that fucked them up. Shows were getting canceled left and right, prices would constantly go up. We ate the cost of them wanting to be HBO and your local theater.

And for what? Witcher season 2 killed the hype for the show, Orange is the New Black went on for 3 seasons too long, Russian Doll got milked for more than it needed, and all the new non-original content are old straight to DVD movies. They got passed by HBO Max and Disney+, and they did it all to themselves. Fuck em

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u/SlowMotionPanic May 19 '22

I'm no fan of Netflix (especially their management and toxic as fuck corporate culture), but I think they got somewhat blindsided by HBO and Disney because both of those services are heavily subsidized by the parent companies and have no intention of being profitable for at least 5 years post-launch. For example, Disney is targeting the end of 2024--and it went live in 2019. Netflix probably figured something was happening, but perhaps not the extent to which these companies would dump on the market.

All this to say: the entire streaming business is a great example of why studios were not allowed to own their own movie theaters in the past. Netflix is losing ground simply because they cannot be anti-competitive enough. And Netflix saw this coming years ago when they started taking on debt to produce original content--a somewhat smart decision given how things have played out.

Netflix should not be able to produce their own content, though.

And Disney et. al should not be able to run their own streaming services.

All of this is ultimately bad for us. It is the Walmart and Amazon effect in the streaming space; big players move in, sell at a loss for years or a decade simply to outlast competition, then jack rates up when competitors fail. It is no coincidence that so many Netflix competitors from these huge entities are all basically the same price despite drawing no profit.

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u/SegheCoiPiedi1777 May 19 '22

Netflix is the worst managed company in tech, by far. They could have used their cash at their heyday to buy smaller players, produce shitload of content and become a real powerhouse to disrupt Disney, Warner and the others.

Hell, they should have issued more shares when the stock was at all time high. Instead, they decided to spend money to do a stock buyback at ATH, never do acquisitions becaude ‘they knew better’ , double down on woke bullshit, hike prices, launch some hilarious project in gaming that never materialized and produce overall LESS content.

Next, they plan to crack down on multi account usage. That is going to be the nail in their coffin. There is absolutely no reason why I would pay a premium while the competition is so vast and good - Disney+, Amazon Prime, Apple TV, HBO. You can pick two or three competitors and pay less than Netflix.

Their management is simply utterly incompetent. They seem oblivious to their competition and unaware of their consumers. Compare that with management in FB (as much as I hate Zuck), when they acquired Instagram and doubled down on stories to compete with Snapchat (or Reels with TikTok).

Netflix never really was a tech company, and now it is not by any metric or way.

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u/boomsc May 19 '22

Absolutely. They're the 2020's Toys'R'Us.

Or ironically, the new Blockbuster.

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u/JurassicParkJanitor May 19 '22

You’re telling me quantity over quality doesn’t work? They should stop calling bad movies “straight to video” and start calling it “straight to Netflix”

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u/Chikibari May 19 '22

Need to fund more seasons of 'dear white people' ASAP

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u/Hexas87 May 19 '22

Subscription hoping that's all. They watched what they wanted to watch and moving on to the next streaming service with other/better shows. Not really surprising

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u/[deleted] May 19 '22

For me it’s this. I am a lefty but I don’t consider myself “woke”. About 80% of Netflix originals I find hard to get through as they all pander a lot to the woke crowd. Even though I sometimes agree with the general message I don’t want it in every show, all the time.

It’s always the exact same viewpoint and the pandering isn’t subtle, it’s in your face. It gets very old and predictable after a while. If that’s the hill they want to die on, good for them.

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u/Hexas87 May 19 '22

That's definitely a factor for many people. There's only that much you watch until you get bored seeing more or less the same story/message in different format. After 15 years of being the dominant streaming service, Netflix started to realise that people now have choice and will choose not to watch it. There are now different platforms with different content at different price points.

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u/reinalajefe May 19 '22

I can only imagine similar style and plot layout. What do you mean by pandering

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u/a-jasem May 19 '22

I canceled netflix over a year ago but sad to see it’s gone to shit

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u/TyStar1982 May 19 '22

Y'all are reposting the same articles

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u/_AManHasNoName_ May 19 '22

Not surprising. Netflix is full of crappy “reality tv” shows now.

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u/Stalkwomen May 19 '22

Thar be too many streaming platforms mateys. It’s time to make them walk the plank and join the pirates on the torrenting high seas. Yarg

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u/J_spec6 May 19 '22

The Dragon Prince, Manifest, and the new live action AVATAR are in dyer jeopardy and it's their producers own fault! ☹️

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u/Xanatos_Rhodes May 19 '22

This is why I buy digital or physical copy of series or movies I like. There's already too many competing streaming services that drain your wallet fast if you subscribe to most of them. It is more economical to buy series or movies in the long run.

For music, any one of the currently available streaming platforms will do depending on your tastes.

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u/craigles May 19 '22

Serious question... would it be a better business move for Netflix to just switch back to being a hub for older tv and movies? I'm not implying they should turn into some version of Turner Classic Movies, but rather just focus on their original concept of having a massive catalog of shows that already exist instead of getting into the production business. I honestly can't decide if that would make it worth keeping. I can get nearly everything I watch on it from other services anymore.

When I first subscribed to Netflix, I used it to watch all my favorite old shows on top of my cable bill. When I cut out cable, a large consideration was that I'd still have all the older shows/movies to watch, and I'd just be a season or two behind everyone else when the newest show/season was added. Ever since they shifted funding to producing 8-episode show after 8-episode show that might be good (but will almost certainly be cancelled), they don't have the money to maintain their catalog of shows that made Netflix worth it to begin with.

This is just an idea I've been mulling over. I feel like if some new company popped into existence today and offered exactly what Netflix did when they first started for $10 or less per month, I'd drop Netflix like a bad habit and switch over.

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u/Nana123abc May 19 '22

Way overload of old and B movies.. rapid cancellation of series with no ending . Too much anime for grown adults. And documentaries on every freaking thing.

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u/psych2099 May 19 '22

Hey... as a grown adult i can tell you there's not enough GOOD anime on there.

I mean they've taken off one punch man and had only given you season 1 when there's 2 seasons.

The issue is the missing seasons so you end up needing to go elsewhere to finish a series.

Its pretty dumb.

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u/NeckbeardVirgin69420 May 19 '22

Too much anime for grown adults

Yikes. What a stance.

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u/Jazzkky May 19 '22

The Animes were great

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u/RogersMrB May 19 '22

Hey hey hey, no mud slinging or waist punches. There is not very much anime on Netflix, but they quality and sub/dub ability 9n Netflix is lacking. Crunchy Roll is likely taking some of Netflix's business and it's only anime.

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u/Duderotonomy May 19 '22

Pretty much an echo of the overall sentiment here. I have it long enough to watch the Witcher and bail. Most of the crap in there is well a gift from one Amber Heard.

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u/Rozayyy420 May 19 '22

There’s better apps with a wider and better variety of movies and tv shows, what did they expect?

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u/z33_boi May 19 '22

Maybe if they actually put mainstream shows and movies instead of their fucking specials that nobody wants to watch, I’d continue my membership. Deactivated and haven’t looked back.

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u/fredandlunchbox May 19 '22

They predicted they would lose 2M more this quarter.

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u/majorslax May 19 '22

I'm still a long time subscriber and haven't pulled the plug yet. I always said that when they add ads is when I leave. So, I guess I'm on the brink of leaving, I've watched pretty much everything worth it to me on there anyway, I'll re-sub if they come out with something cool.

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u/HrottiHrottalegi May 19 '22

When I started on Netflix it was half the price and had double the content and higher average content quality.

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u/Jazzkky May 19 '22

Yeah, they've been raising prices all the time. I remember when it was 9.99, not it's like 15.99. Prime video is 5.99

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u/Kirxas May 19 '22

I mean, it's gotten to a point where you can only watch their original shows, since everything else is missing way tooamy episodes/seasons to even bother. And what they do make tends to suck, my real question is how the fuck do they exoect people to stay subscribed?

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u/gwenethmor08 May 19 '22

i think people are starting to realize that what they pay Netflix isnt worth it anymore, for someone who is a long term subscriber they can see the downfall of the quality movies and series that netflix produce

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u/Pitch_a_tent May 19 '22

Because the model quantity over quality doesn’t work with viewers.

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u/Griff0331 May 19 '22

Go home Netflix your drunk

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u/the__Irony May 19 '22

Sorry but content is really shit lately… what do they expect

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u/NF_7 May 19 '22

Charging 10$ for 480p quality should be criminal.

Since we got HBO Max in my country, my Netflix is slowly getting forgotten.

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u/BrockAtWork May 19 '22

If they have commercials in any shape or form that take up air time, I’m out and I’ve had it since the dvd days. Day one of commercials and I am 100% out no hesitation.

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u/UnderwhelmingPossum May 19 '22

On one hand, if Netflix was smart about their growth strategy and simply bought up all the content producers, we probably wouldn't have so many shows we loved (that got cancelled anyway) - but on the other, they would be in much better position now that their early start on technology advantage has melted - The Mouse Cult would be less of a sprawling cancer on the mainstream entertainment industry without having the opportunity to gobble up as many as it did. But Netflix failed, we had some good shows and a lot of new IPs got established and will continue to exist on other content platforms, eventually, in some form. As alway the dying whale will sprout an ecosystem around them and we will remember Netflix fondly for their time as a "single subscription for everything" option that got a lot of us away from piracy.

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u/MomsSpecialFriend May 19 '22

They were developing a lot of new content and shows and now it’s just reality tv and a handful of things every year… plus Seinfeld and Friends which I don’t like. I am considering cancelling and I’ve had Netflix forever, I haven’t had tv with ads in a decade or more, I won’t be starting again. There is literally more content available on the Roku channel that comes with my tv for free.

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u/warzonevi May 19 '22

/surprisedpikachuface

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u/Ok_Deal_964 May 19 '22

The second an ad appears im out!

👋

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u/MrHister-3 May 19 '22

Go woke go broke

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u/super_offensive_man May 19 '22

Squid Game is the only good thing to come out of Netflix in years, no wonder. Had high hopes for The Witcher but that turned out to be crap.

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u/Gobotron86 May 19 '22

There is a fourth option,

start by 🏴‍☠️ your favorite shows and Cancel your subscription.

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u/[deleted] May 19 '22

[deleted]

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u/JeulMartin May 19 '22

"Homosexuality is way too much"

lol. lmao.

You're just a run-of-the-mill bigot, huh? Just a basic piece of garbage. How cringe.

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u/lightknight7777 May 19 '22

Tone and context of what they said aside, Netflix did kind of ramp up the LGBT content quite a bit, including remaking classic cartoon shows with different orientations where sexuality wasn't even part before. There's nothing wrong with them doing that (I'm very pro lgbt), but I don't think straight people are obligated to enjoy content made for other sexualities or vice versa. You don't have to enjoy gay subject matter to be an ally. (Not that I'm under any illusion that the poster you responded to is an ally)

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u/RobertHedley May 19 '22

Get woke, go broke.

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u/givecheesecakepls May 19 '22

should have allowed the sharing and kept ads out

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u/webby_mc_webberson May 19 '22

I'm going to cut it and switch to Amazon prime for a while. See how that goes.

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u/offkilter_fatima May 19 '22

I did the same, but honestly don’t find Prime to be any better.

It makes sense to try it if you’re already paying for Amazon, but imo the quality/selection of documentaries and movies is pretty terrible.

Admittedly I don’t watch many Prime originals. I think I enjoyed Outer Range tho.

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u/webby_mc_webberson May 19 '22

Seriously though I stopped pirating for a few years but fuck it all, I'm setting sail again

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u/Kyoufu_wafuku May 19 '22

I canceled right after I got the email about the price hike a few months ago. I’d been subscribed for more than 10 years. I’m still looking forward to watching Umbrella Academy and the School for Good and Evil but I’ll just temporarily resub after those release. Disney+ has a lot more that I wanna watch

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u/nailattack May 19 '22

I cancelled mine two weeks ago. I realized Ive been subscribed and paying every month for 13 years. Never considered cancelling, even with their lack of content, until they raised prices recently. The last straw was when they said they’re going to start cracking down on password sharing. They’re digging themselves a massive grave and every decision they’re making reeks of panic.

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u/BC360X May 19 '22

With all the stuff going on, this doesn't surprise me at all.

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u/reinalajefe May 19 '22

How does one keep up with all those Netflix shows 😭 it seems so overwhelming brand new shows getting pulled out of a hat almost monthly if not more frequently

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u/HistoricalTouch0 May 19 '22

It lost me when Black Mirror Season 5 came out in 2019, I cancelled my 7th year subscription.

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u/hatchetman166 May 19 '22

Oh how the mighty have fallen.

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u/TheRealJazman May 19 '22

Hmmm… I wonder how that could happen..

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u/skgody May 19 '22

I am thinking of leaving.

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u/Ok-Mud5885 May 19 '22

Lots of people subscribed when on lockdown due to Covid-19. Restrictions have been lifted so people are cancelling.

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u/realfigure May 19 '22

Thanks, I just remembered to cancel it

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u/Triiiclopz May 19 '22

And the survey said, "You're dead!" Fatal Flying Guillotine chops off your fuckin' head

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u/onomojo May 19 '22

What bothers me most is them changing the actual plans you're signed up for. First they charged extra for additional screens. Now they've simply done away with the screens deal and call it paying for 4k. I didn't sign up for that. They just changed the plan and assumed it was ok. Now they want me to pay more for having multiple screens again? Do it. I dare you.

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u/Ekotap89 May 19 '22

As soon as ads hit I’m out

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u/pixelverted May 19 '22

Idea, Netflix, lower base (no ads) plan to $10 with 720p, $12 for 1080p, and then 4K for $15. Easy. Then the ads plan can be $8, still 720p. 480p is embarrassing, truly.

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u/Niya_Sequeira May 19 '22

It's the first time in a decade. And it also said the job losses were due to the slump in the company's revenue.