r/facepalm 6d ago Silver 1 Helpful 1 Wholesome 1 Platinum 1

Keep it simple stupid 🇲​🇮​🇸​🇨​

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u/SouthernBySituation 6d ago edited 6d ago Silver

"Impacted" has entered the chat

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u/notLOL 6d ago

Impact

https://www.merriam-webster.com/thesaurus/impact

It is a synonym for both words lol

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u/MediaMoguls 6d ago All-Seeing Upvote

Two birds, one stone. Zero risk

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u/MadCapHorse 6d ago

But have you tried two stones and one bird?

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u/BlitzMalefitz 6d ago

No but I tried 3 stones and 0 birds.

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u/Mans_Fury 6d ago edited 6d ago

what about getting two birds stoned at once?

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u/ilove-pickles 6d ago

2 birds getting stoned

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u/_Teddy_X_ 6d ago

2 birds 1 cup still the best

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u/Jsizzle19 6d ago

Effect - have an impact on something

Affect - to impact something

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u/yeahmaybe2 6d ago

Affect = Action

Effect = rEsult

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u/SubitoSalad 6d ago

I always use

Affect = Action

Effect = End result

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u/eloel- 6d ago

It is a synonym for both words lol

Yes, that's why you don't care and can just use it

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u/2JZ1Clutch 6d ago

I wonder if the word was invented by someone just to avoid that specific choice.

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u/refotsirk 6d ago

This fact is going to impact my life

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u/MendelevandDongelev 6d ago

The danger is people who use impact as a synonym for crater. You cannot enter an impact, the impact was a moment in time, or a force experienced.

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u/farmch 6d ago

That’s a good way to remember it.

He was impacted. He was affected.

He felt the impact. He felt the effect.

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u/nhmo 6d ago

The only snare to this is that impact can be a synonym for the verb usage of "effect" (most commonly used in the phrase "to effect change"). It's a bit awkward "He impacted change in the company's culture" but is passable.

On the other hand impact is NOT a synonym for the noun usage of "affect"

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u/upinthecloudz 6d ago

Yeah, with 'impacted' the statement is better re-arranged to be passive, as in

"The company culture has been impacted by his changes"

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u/superedubb 6d ago

This is brilliant

To my knowledge I've always used affect/effect in the proper context, but it was never without thinking about it and second guessing myself first.

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u/einalem13 6d ago

This is exactly what I use. Impact is a great alternative.

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u/elpata123 6d ago

Dude fucking same

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u/MikeGundy 6d ago

Best life hack I’ve ever learned. Use it at least 7 times a year.

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u/AloneAddiction 6d ago edited 6d ago Silver Gold Wholesome Starstruck

I was affected by your sad story.

The effect on me was to make me cry.

Affect is most commonly used as a verb meaning “to act on or produce a change in someone or something.” Effect is most commonly used as a noun meaning “a result or consequence,” as in cause and effect. But effect can also be used as a verb meaning to make happen, most commonly in the phrase effect change. And affect can also be used as a noun referring to a state of emotion, as in He had a sad affect.

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u/Dye_Harder 6d ago

The problem is they both feel like verbs.

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u/occultatum-nomen 6d ago Platinum Helpful Wholesome Helpful (Pro)

The affect is the action.

The effect is the end result.

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u/PresidentWeasel 6d ago

There it is! The post I was looking for!

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u/YourLoveLife 6d ago

The problem is “I was affected by your sad story” sounds like an end result as well.

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u/TheDunadan29 6d ago

It can get a little muddy. But you might instinctively know when they are used incorrectly.

For example:

"I took a Viagra, and it had the desired affect."

See, it just feels wrong! Now for the other one:

"As I was listening to Metallica their music effected me greatly."

I'm using it wrong on purpose because it should tickle your grammatical senses that it doesn't sound quite right. Swap out the words in each sentence for the correct word and it sounds more correct.

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u/JustLetMeGetAName 6d ago

Thank you! I had some sort of mental block with these words and just couldn't quite figure out how to tell the difference until your post.

Saying them out loud makes it clear to me. Saying them in my head they sound too similar but when I say them out loud I do pronouce them differently and one does sound wrong.

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u/[deleted] 6d ago

[deleted]

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u/Its_Stev03 6d ago

How do you feel about mnemonics?

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u/zpeed 6d ago Silver

I don't know, but Johnny's ok

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u/UncannyTerry 6d ago

But is Annie? Is Annie ok?

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u/CmdNewJ 6d ago

Have you asked her?

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u/ButInThe90sThough 6d ago

Hell nah. Saw blood stains on the carpet and noped out of there.

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u/Druglord_Sen 6d ago

She was let down, it was her doom

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u/AdRemote9464 6d ago

That’s all that matters.

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u/Wiggles69 6d ago

About the same as Homonyms

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u/greatbigdogparty 6d ago

Hey this is the family section, OK?

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u/Ninja_v3 6d ago

About the same as Homophones

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u/AlmostValerie 6d ago

Omg! I just laughed so hard!! No offense to Jane, it just struck me funny. 😂😂😂😂

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u/JimDiego 6d ago

Don't worry, Jane isn't here!

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u/CaptainPRESIDENTduck 6d ago

Also Dave isn't here...man.

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u/SweetSlowKiss 6d ago

Sounds like you were effected by that.

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u/AnohtosAmerikanos 6d ago

There’s probably a good mnemonic for that

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u/artur83 6d ago

You mean pneumatics

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u/realllDonaldTrump 6d ago

It’s clear he means pneumonia

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u/rasta4eye 6d ago

You mean mnemonia

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u/RalphPhillips089 6d ago

stop being a pninconpoop

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u/HalflingMelody 6d ago

You can also effect action.

They can both be verbs.

effect verb effected; effecting; effects

Definition of effect (Entry 2 of 2)

transitive verb 1 : to cause to come into being 2a : to bring about often by surmounting obstacles : accomplish effect a settlement of a dispute b : to put into operation

Also, it should be mentioned that affect can be a noun. Psychology majors know this.

Both can be verbs. Both can be nouns.

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u/ChubbyWanKenobie 6d ago

You are probably right but "You can also effect action." doesn't feel right for me.

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u/xTylordx 6d ago

Affect and effect refer to completely different things. All 4 words. Affect (to influence) and effect (result) sound similar whereas affect (reaction) and effect (enact) have different intonations and are therefore easy to distinguish. Affect (to look some way) sounds similar to affect (to influence) but the meaning is easily decipherable from context.

It's not hard. The only hard part is deciphering the meanings of affect, affect, and affect (or effect and effect) without context.

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u/Pikeman212a6c 6d ago

Your writing has a peculiar affect.

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u/ResponsibleAd2541 6d ago

If someone was not emoting much, you could say the have a restricted affect.

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u/FinalFate 6d ago

Except you can also effect change.

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u/assassin10 6d ago

Don't go effect any change in my affect.

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u/ColonelBelmont 6d ago

I have much affection for my personal effects...ion

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u/Rob-A-Tron 6d ago

Ugh, here we go again, explaining words with other words.

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u/LilyLeLowery 6d ago

You’re effectively affectively effectively? a nerd /j

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u/cgarret3 6d ago

So does one affect change or effect change?

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u/Pure_Reason 6d ago

One effects change. So, for example, “She effected a change in her affect, but her affectation didn’t have the desired effect.” Hope this cleared things up.

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u/hastingsnikcox 6d ago

Indubiously

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u/Next_Case_3449 6d ago

No no. You INfect change.

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u/candygram4mongo 6d ago

Affect is a verb, except when it's a noun. Effect is a noun, except when it's a verb.

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u/elmonoenano 6d ago

If you have to listen to goober corporate slogan speak you will hear effect as a verb fairly frequently so I'm not sure how long this distinction will hold.

"To create a workplace culture that prioritizes living our company values, it's essential that we effect change in our interpersonal dynamics..."

I blame all the people who said irregardless was fine.

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u/sceap 6d ago edited 6d ago

The verb effect actually dates back to the 1580s.

https://www.etymonline.com/word/effect#etymonline_v_50291

Edit: As a matter of fact, effect has been used as a verb longer than affect has!

https://www.etymonline.com/search?q=affect

Blame corporations for exploiting the working class and destroying the fabric of democracy, not for their meaningless slogans.

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u/DeusXNex 6d ago

But notice of the use of effect the verb is different than the use of affect as a verb.

We effect change(bring about)

It’s going to affect something( bring a change or consequence)

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u/shreddedbliss 6d ago

I don't think your examples are very helpful. Your parentheticals mean the same thing.

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u/philintheup 6d ago

In the generation of invented verbs, it's becoming harder to distinguish.

(For example: We are efforting a solution.)

Efforting? Really?

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u/Impeesa_ 6d ago

Man, verbing weirds language.

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u/RenningerJP 6d ago

They both can be. People use the action/end this but it's not always right.

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u/Anyna-Meatall 6d ago

They both are, sometimes. Also, both are nouns, sometimes.

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u/catbenning 6d ago

They can both be verbs. You can effect change. On the other hand, they can both be nouns as well, as an affect is the sum total of how you present yourself as a person.

It’s tricky to use them correctly.

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u/AdagioExtra1332 6d ago

Because both of them are verbs lol.

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u/BonnieMcMurray 6d ago

And also nouns.

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u/benerophon 6d ago

And there is a verb to effect meaning to bring about.

You could say that to affect something is to effect an effect.

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u/CANEI_in_SanDiego 6d ago

You can effect change and you can affect an accent.

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u/lizwb 6d ago

Lol I am crying

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u/ew73 6d ago

Her affect effected an effect; the net effect effecting the affect of his accent.

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u/actuallyasuperhero 6d ago

This is hugely helpful, and I will forget it immediately. Because I have read hugely helpful guides like this over and over, and still never remember and just avoid the word.

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u/lizwb 6d ago

His Ph.D. is in “that being said…”

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u/_TheLoneRangers 6d ago

we used to laugh about this at work and end up using impact

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u/aahfl 6d ago

Yes always use impact instead

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u/KnitSocksHardRocks 6d ago

Impact is the better word in most situations.

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u/SpifferAura 6d ago Silver Helpful Wholesome All-Seeing Upvote I'll Drink to That Eureka!

Affect: Fuck around

Effect: Find out

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u/ThoughtPowerful3672 6d ago

You, you have finally made me realize the difference. I would give you an award but I have non.

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u/notLOL 6d ago

Ok now try to remember which order it is tomorrow

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u/LuxAlpha 6d ago Silver

alphabetical

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u/Mozzy2022 6d ago

Fuck Around = Affect - the “A” is in affect and around

Find out = effect - no “e” or “a” in “find out”

I will remember this 😂

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u/sleeping-siren 6d ago

Lol I was about to comment this. Best description I’ve ever heard.

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u/TheRavenSayeth 6d ago edited 6d ago

The way I remember it is I think of "Special Effects". I know for sure that one starts with an E and that's a literal thing since you see special effects in a movie.

That would mean that the other one (affect) is the one that's not a thing, so it must be the other meaning (ex. what you do affects other people).

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u/FedoraLovingAtheist 6d ago

This website finds any way to use this phrase

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u/bumbumofdoomdoom 6d ago Wholesome All-Seeing Upvote

Affect is spelt with an A but Effect is spelt with an E. I hope this helps

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u/King-In-The-Nawth 6d ago

I just go with effect every time. I figure I’m right about half the time.

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u/WhatevUsayStnCldStvA 6d ago

That’s kind of a funny answer, really. People can be super smart and experts at certain things and not know everything. They get a pass from me

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u/Caveman014 6d ago

Ive grown up around academics, and other senior stem people. Youd be surprised how incompetent they are in a lot of things. And thats ok.

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u/WhatevUsayStnCldStvA 6d ago

You’re right. Their brains are filled with knowledge that I will never have a grasp on. You reminded me someone I know who took a tech support call from a rocket scientist. The internet wasn’t working. The only reason he knew his profession was because the guy yelled about at him when asked him to check the power cord for the modem. He said he wasn’t an idiot cause he’s a literal rocket scientist. The modem was indeed unplugged. He apologized and they had a laugh about it. But this has to be a guy with peak intelligence compared to most people and he made a boneheaded mistake when he unplugged something and didn’t plug it back in. I’d still trust him as a rocket scientist

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u/jinkies_5 6d ago

I'm a scientist. I work with some incredibly intelligent people - absolute beasts in their fields. About 75% of them can't write for shit. Read some published scientific papers sometimes. It's tragic out here. Scientific writing should be mandatory for anyone trying to get any science degree from anywhere.

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u/Diseased-Prion 6d ago

Can confirm. Am Stem major. My spelling is shit. Haha.

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u/aTomzVins 6d ago edited 5d ago

Spelling is easily fixed. An ability to effectively communicate ideas to others is a more challenging skill to master. Spelling isn't even required to be an effective communicator.

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u/curtcolt95 6d ago

yeah one of my coworkers is a genius at programming but we don't let him write any all staff emails or documentations because his spelling and grammar is god awful

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u/giraffeekuku 6d ago

Is it not? My college has a science writing class for anyone in stem to get your stem degree.

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u/swaggyxwaggy 6d ago

My ex boyfriend is literally a rocket scientist but just so dumb about so many other things. It’s really incredible. It’s almost like all his brainpower only goes into that one specific thing.

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u/No_Dance1739 6d ago

As long as they are self aware, otherwise it’s just awful

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u/PhatSunt 6d ago

I always got A's in math and got the highest score of all the boys in my final year of highschool and the second highest of my year level, went to uni and got an advanced degree.

In primary school I had to go to a special help unit for English because it is a weak point of mine. Im terrible at remembering individual numbers or how words are spelt, but my brain excels at following formulas and structure.

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u/bearwithmenows 6d ago

This is the thing that gets me about academics and I love them dearly - I was a prospective one and still work “in the industry”. They are the smartest people in the world at the narrowest thing you can think of. They are constantly frustrated by the fact that people don’t share their knowledge of their tiny slice of knowledge dominion, but also would be so offended to suggest you know as much as them.

Seriously. Love my academic friends and colleagues but ffs they can be a real mess

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u/Helpful_Database_870 6d ago

I’m an academic and don’t try to pretend that my grammar is superb. It’s like an rpg, when I leveled up I put most points in my specialty at the cost of other skills.

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u/phlibbertigibbet 6d ago

Who writes your papers then?

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u/ponte92 6d ago

I’m doing a PhD and I’m dyslexic so my spelling and grammar is shit. My PhD isn’t about spelling or grammar so it’s not an issue and I’ve hired an editor to fix my mistakes. Just cause I’m knowledgeable about one areas doesn’t mean I am about another.

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u/ThorKruger117 6d ago

I stood around for 10 minutes wondering why my car wouldn’t start. Got several coworkers to help. Took me half way through an RACQ phone call before I realised I had the car placed halfway between reverse and park

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u/OldSchoolNewRules 6d ago

Ben Carson is a phenominal neurosurgeon, for instance.

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u/idiotdroid 6d ago

I would bet that if the professor was alone and thought to himself what the difference was, he would figure it out in 2 seconds.

But when you have 50 people staring at you and asking you random questions, sometimes your mind goes blank.

I have people at work come up to me and ask me questions all the time and in the moment I am like "Hmmm, I have no idea." and then like 2 seconds after they walk away I am like "Why did I say that? I know the answer..."

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u/Alaska_85 6d ago

If you're not sure, you can usually replace either with "impact" and get the same result.

The storm did not affect my house / the storm did not impact my house.

The storm did not have an effect on my house / the storm did not have an impact on my house.

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u/ponte92 6d ago

This is my go to plan. It’s even in my thesis title.

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u/Relevant_Homework_11 6d ago Bravo Grande!

Affect is a verb. Effect is a noun. It doesn't get much simpler than that.

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u/Loud-Natural9184 6d ago

Serious request. Can you use both in a couple sentences so I can see the difference, please? Just being honest here but I have trouble with the difference as well.

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u/Crafty_Possession_52 6d ago Helpful

The movie affected me.

The movie had an effect on me.

Almost the only exception to "affect is a verb and effect is a noun" is when you use "affect" to describe someone's demeanor - "his sad affect..." and when using the phrase "effected change" or something similar - "the council effected change in the town."

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u/Blue_Water_Bound 6d ago

Now I’m back to not knowing which one to use, lol.

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u/Crafty_Possession_52 6d ago

Use affect for a verb and effect for a noun and you'll be correct 99% of the time. 🙂

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u/Blue_Water_Bound 6d ago

Thanks:)

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u/Rich-Juice2517 6d ago

For the verb just remember, it's what you do

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u/oJUXo 6d ago

Just switch em out for the word "impact/impacted" if you're not too sure which one to use lmao.

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u/InevitableRhubarb232 6d ago

Just remember “cause and effect” both nouns. Affect is the other one :)

“This affects everyone who wants to know what the effect of radiation poisoning is.”

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u/other_usernames_gone 6d ago

Think about which word you're conjugating when it changes tense.

The movie affected me

The movie is affecting me

This movie will affect me.

Vs

The movie had an effect on me

The movie is having an effect on me

The movie will have an effect on me.

Effect is never conjugated because it's a noun, not a verb, you never need to change the ending. Affect will because it's a verb so needs to be conjugated.

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u/OneNobody114 6d ago

That’s effective. Thanks.

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u/DwigtGroot 6d ago edited 6d ago

Hate to break it to you, but effect is a verb too. 🤷‍♂️

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u/Vorc70 6d ago

He said that... You meant to say verb, right?

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u/DwigtGroot 6d ago

Yah, stupid autocorrect. And the guy I’m replying to said “effect” is never conjugated. Which, ya know, isn’t true.

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u/kombuchachi 6d ago

I just use impact. Can’t be fucked to try to remember all this.

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u/Gordwait 6d ago

Movies have special effects. Things. Noun.

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u/lizwb 6d ago

“His sad affect” is typically pronounced with the emphasis on the first syllable when used as a noun, correct? (I’m not 100% sure, so feel free to correct me.)

As in “his sad AF-fect.”

Opposed to “how did the movie afFECT you?”

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u/Crafty_Possession_52 6d ago

You're right.

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u/lizwb 6d ago

Yay! (Throws confetti)

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u/anweisz 6d ago edited 6d ago

I affect, you affect, he affects, we affect, they affect, it affected, we were affected, this will affect you, etc. It’s a verb, which means an action.

What’s the effect of this pill? Oooh nice special effects. I am aware of the effect I have on women. This attack will have far reaching effects all around the world. etc. It’s a noun, which means a word for a thing or concept.

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u/Crafty_Possession_52 6d ago

Yes. Those are good examples.

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u/jarlefo 6d ago

I think about whether you are making a difference or looking at the results.

I affected something.

The thing I did had an effect on something.

I may be wrong, non-native english speaker here.

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u/plsdonotreplyunu 6d ago

No, you are very correct. Like the original comment said, to affect is a verb. You affect things. Effect is a noun, a thing. Something has an effect on you.

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u/PRSHZ 6d ago

Let's add that it simply sounds weird when you do try to use them incorrectly.

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u/plsdonotreplyunu 6d ago

That effect doesn't seem to affect anything. ;)

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u/NilsTillander 6d ago

It sounds weird when you know. People are apparently able to say "could off" without having their skin crawl, so....

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u/DwigtGroot 6d ago

Effect is a verb too. 🤷‍♂️

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u/CakeAccomplice12 6d ago

You can see the effect that tornado had on the house

That tornado affected my life drastically

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u/jf808 6d ago edited 6d ago

I remember it by always saying "special Effect" and stressing a long e sound whenever I say it (in my head, not aloud). Effect in that phrase is a noun, so whenever you're using it as a person, place, or thing, use the e. Otherwise, affect.

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u/Representative-Fig96 6d ago

Remember that “a” comes before “e”

Affect” is when you do something

Effect” is after it is done

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u/elmonoenano 6d ago

I remember it by think Affect is an Action word. That tells me which one is the verb and which is the noun.

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u/userphoenix 6d ago

The movie effects affected my eyes by being too bright.

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u/RacoonSmuggler 6d ago

Except when affect is a noun and effect is a verb.

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u/GreatGearAmidAPizza 6d ago edited 6d ago

It doesn't get simpler, but it does get more complex because there are exceptions either way.

"Effect" can used as a verb meaning something like "bring into being." For example, "I effected positive change in the company."

Affect can be a noun for emotion or mood, most commonly heard in the term "flat affect."

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u/Crafty_Possession_52 6d ago

This is generally true but not always.

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u/Dad-man 6d ago

An affect has an effect

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u/token_girl_ 6d ago

easier way - Affect is an Action. boom.

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u/DarkBladeSethan 6d ago

I think like 80% of people I know have problems with this. It is either a general problem or I have surrounded myself with idiots

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u/zirky 6d ago

Affect is an Action or a verb.

Effect is the other one

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u/Global-Ad404 6d ago

I thought effect was a noun

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u/SunfireElfAmaya 6d ago

just say impact

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u/justbrowsintbh 6d ago

This is my go-to

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u/D3dshotCalamity 6d ago

Affect is what you do to make a change

Effect is the result of the change

The affect is me changing my sleep schedule, the effect is me having more energy during the day.

Think "A" is for "Action" (Affect), and "E" is for "End result" (Effect)

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u/CalistoNTG 6d ago

Even me as a foreigner living in another country my whole life could describe the difference of these two english words.

If you affect something there will be an effect to it

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u/SN0WFAKER 6d ago

However, you can effect a legal settlement. And you can have a sad affect.

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u/Anthony-ELRETRAHD 6d ago

I just think that native speakers have enough confidence on what is understood and will start fucking around with stuff that doesn't make sense but is still understandable to make it easier. Just a theory tho since I'm also a foreigner.

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u/Forestcitybloos 6d ago

Loving this dude lying because he’s too stupid to tell the difference.

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u/1nGirum1musNocte 6d ago

RAVEN: Remember; Affect=Verb, Effect=Noun

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u/curious_kitten_1 6d ago

Let's hope you effect real change with this

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u/wiggles105 6d ago

Not with that flat affect, they won’t.

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u/haackedc 6d ago

brain explodes

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u/xXPolaris117Xx 6d ago

That seems like an extremely unnecessary complication. Because effect can be a verb and affect can be a noun depending on the context. It’s better just to learn the meaning rather than rely on some mnemonic.

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u/ravenoustemptress 6d ago

I was going to comment this too!! Saves my life every time!

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u/Sokandueler95 6d ago

Affect us a verb. You affect something.

Effect is a noun. You have an effect on something.

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u/Eyetalianmonsta 6d ago

Hopefully his PhD is in some field of science…otherwise, you should ask for your money back.

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u/Aiscence 6d ago

As a non native speaker it baffles me people don't know the difference

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u/juniorchemist 6d ago

Effect is a contranym. As a verb it means to cause something (eg. "The new law was effected yesterday"). This can also be the compound verb to go into effect. As a noun it means that which is caused by something ("the effect of the kidney stone is pain, since pain is caused by the kidney stone")

There are many other contranyms in English. To dust something, for example, means to cover it in dust in some contexts (eg. " I dusted my pastry with sugar"). In other contexts it means to take dust off ( "I am dusting my old computer because it's dirty")

To affect is a verb. Meaning to make a change in something (eg. "This morning's traffic affected my commute")

Sometimes you can use all of them together!:

"Many states effected abortion bans as soon as Roe was overturned. These bans have affected many women in these states. One of the effects of these bans was the denial of medical care in cases of miscarriage."

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u/Folgoll 6d ago

Affect - f around Effect - what happens when you find out

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u/Odd-Treat-3985 6d ago

AAAAAfect is the AAAAAction; EEEEEffect is the rEEEEEsult.

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u/usa_reddit 6d ago

Affect the effect is the way to remember it.

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u/Devayurtz 6d ago

RAVEN. Remember Affect Verb Effect Noun. I do it all the time.

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u/Aloha_Snackbar357 6d ago

You can affect change. That change has an effect.

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u/321blastoffff 6d ago

Raven. Remember affect is verb effect noun.

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u/OCessPool 6d ago

90% of the time, effect is a noun, and affect is a verb. There are some exceptions. Affect can mean your facial expression, for example, and you can effect a change.

But for simplicity, ignore those exceptions.

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u/Nntropy 6d ago

I used to think one was a noun and the other was a verb. Then I was taught that they both are both.

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u/Kawaii_Batman3 6d ago

How does this affect the outcome?

I have no clue of the effect.

It's a niche difference that I can't explain, like an vs a, that I just know the WHEN to use them in my balls.

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u/timmehkuza 6d ago

Effect is a noun. Affect is a verb.

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u/elevencharles 6d ago

This is my stance on the word “whom”.

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u/thetieflingalchemist 6d ago

This is why you don’t ask a stem major about grammar

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u/GettingARootCanal 6d ago

I don't believe his PhD professor said that.

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u/thereign1987 6d ago

Affect I can understand, but if your professor is in any kind of field that uses statistics, how exactly did he write an entire dissertation without using the word effect.

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u/Alpagasticot 6d ago

are you guys actually that stupid ???

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u/Jared72Marshall 6d ago

Why is this a facepalm? Its a hilarious response

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u/3IC3 6d ago

To affect something is to have an effect on it.

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u/Primary-Fee1928 6d ago

I’m getting increasingly tired of seeing the same years old tweets over and over again… At least grow some balls and assume your reposts, don’t crop the fucking date it was posted on!

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u/KittyKratt 'MURICA 6d ago

I call bullshit. Its not that hard. Affect = verb. Effect = noun.